Ladies First: Why Women Are the Key to Relationship Banking
Uploaded by MasterCardWorldwide
As the U.S. retail banking industry undergoes major changes, it is critical that bankers understand who their most profitable customers are—now and in the future.
Nitin Sumangali, Analyst in Global Insights at MasterCard, explains why women are the best target for relationship banking efforts.
For more insights, visit http://insights.mastercard.com