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The Prudential Women and Money Study: 10 Years On

The Prudential Women and Money Study: 10 Years On

The 10th anniversary edition of Prudential’s Financial Experience & Behaviors Among Women shares some common themes with earlier waves of the study, and also reveals some interesting new trends and opportunities, including:

Although most financial decisions are a shared responsibility, one-quarter of women surveyed are the primary financial decision-makers in their households.

Despite the financial setbacks of the economic crisis and concern about continued volatility, more than half remain optimistic about the country’s economic recovery.

 

Read the complete report at

http://www.prudential.com/media/managed/Womens_Study_Final.pdf
 

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