Women, Humour and Values: Adverts
W3BF suggests you keep your sense of humour about you while watching how they attract women customers. Go to You Tube to see all their adverts - handbag theft insurance? Brilliant!
More seriously the firm claims to reinvest a percentage of profits into its Foundation which supports empowerment of South African women generally and aids battered women more specifically.
Go to You Tube Ist Insurance for Women and come to your own conclusions about their marketing strategy and think about Siemen's pink phone covers!